ERAM INTELLIGENCE
Insights

Perspectives from the work.

Practical, evidence-led writing on decisioning, production machine learning and what actually happens when models meet operations.

Fraud & detection
9 minute read

Why static fraud rules fail, and what replaces them

UK payment fraud losses reached £1.28 billion in 2025. The systems built to stop it are, in many organisations, destroying more value than the fraud they prevent.

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Adaptive decisioning
8 minute read

Replacing opinion with evidence in campaign and contact decisions

Most contact strategies are set by judgement and reviewed quarterly. There is a better way, and the mathematics behind it was published in 1933.

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Production ML
9 minute read

Five questions that tell you whether a model is production ready

Gartner found that fewer than half of AI prototypes reach production. The reasons are rarely modelling failures. They are questions nobody asked early enough.

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